About DreamLab

YOUR CREATIVE TECHNOLOGY
AND AI PARTNER.

44+ specialists. One living network. DreamLab helps ambitious teams design, build and ship with AI, immersive tech and realtime computing — from first prototype to fully-launched product.

📍 Labs across Manchester  ·  Liverpool  ·  Cumbria  ·  London

WE DO A LOT OF THINGS.
SO YOU DON'T NEED A LOT OF AGENCIES.

Creative AI Workflows
Generative video, image & audio pipelines
AI & Automation
Agents, RAG, LLM integration, workflows
Model Finetuning & Training
Custom LLM capabilities & domain-specific models
Immersive & Interactive Experiences
Engage your fans and customers in new ways
Virtual Production
Unreal Engine, LED volumes, realtime film
Games & Realtime
Interactive experiences, engines, play
Creative Direction
Brand, art, storytelling, craft
Training & R&D
Masterclasses, residencies, consultancy
Data, Insight & AI Consultancy
Strategy, analytics and AI advisory for your business
Content Creation
Campaigns that get impact
Strategy
Shaping the direction that gets you there
R&D Services
Imagineering the impossible
Looking for something specific? The full list of what we can do for you sits on the services page.
See all services
Our manifesto

The world doesn't work
the way it used to.
Neither do we.

Old organisations were built to optimise — to standardise, scale, and protect what they know. That worked when change was slow and direction was clear. It doesn't work anymore.

Technology is now rewriting itself every few months. AI, immersive media, spatial computing, realtime systems — these aren't tomorrow's problems. They're this morning's. And they reward organisations that can move, sense, and adapt in weeks, not years.

DreamLab is our answer to that. A network, not a hierarchy. A collective, not a roster. Assembled around every brief, tuned to every signal — and designed to stay useful no matter how fast the ground shifts.

The old organisation

Built for stability

  • Fixed departments and siloed expertise
  • Quarterly cycles and annual plans
  • Processes that predate the technology
  • Hierarchy protects the status quo
  • Knowledge is frozen in playbooks
DreamLab

Built for change

  • A 44+ specialist network, assembled per brief
  • Weekly iterations and live delivery
  • Practice that absorbs new tech as it lands
  • Flat collective — the work leads, not titles
  • Always-on scanning of data, signals & trends

FOUR PRINCIPLES.
ONE OPERATING SYSTEM.

These aren't taglines. They're the working rules that shape how every DreamLab project is run — and the reason we deliver things that seem impossible inside traditional structures.

Sounds like the partner you need? Tell us what you're building — we'll reply within one working day.
Get in touch
History & future

From day one
to day next.

DreamLab launched in June 2024 with a simple conviction — that the North West UK could host a world-class creative technology ecosystem. Less than two years in, the collective has supported over 100 businesses, delivered 35+ projects, and channelled £2.7M of investment and new business directly into the north west.

We're only just getting started. Scroll the timeline for what we've built so far — and what we're building next.

REAL PEOPLE. REAL SPECIALISTS.
REAL OUTCOMES.

Six reasons ambitious teams choose DreamLab over a traditional agency, consultancy or in-house build.

Senior specialists from day one

No pitching teams, no junior handoffs. You work with the people who actually build the thing — every call, every sprint.

Assembled around your problem

We draw the right specialists from a 44+ network for your exact brief — AI, XR, creative, production, research. Not an org chart trying to force-fit.

Speed that embarrasses agencies

Concepts in days. Working prototypes in weeks. Shippable products in months. Our residency model compresses quarters into sprints.

Frontier tech, safely deployed

We ship with agentic AI, LLMs, realtime engines and spatial computing — with the engineering rigour and governance to put them in production.

Always-on insight

Our team scans the AI and creative-tech landscape weekly. You get what actually works right now — not last year's stack repackaged.

One partner, not ten vendors

One contract covers strategy, creative, engineering, production and training. Less wrangling, faster outcomes, clearer accountability.

FOUR WAYS TO
PUT US TO WORK.

Pick the shape that fits your challenge. We'll help you find the right one on the first call.

The future of work

The next decade is being
invented right now. We intend to be
everywhere it happens.

The winners of the next ten years won't be the biggest companies — they'll be the fastest to sense, integrate and deploy new capability. That's why DreamLab is built as a live network, not a fixed firm. Our job is to stay at the frontier — so our clients never have to wonder what's coming next.

Agentic AI Spatial Computing Creative Intelligence Realtime Everything Generative Media Digital Twins Immersive Worlds
Let's build something

Your creative technology
and AI partner — from today.

Tell us what you're trying to build, explore, or figure out. We'll come back within one working day with a way to move it forward.

Currently taking on new projects · Typical reply within 1 working day